Morgan Blake — UX/UI Design
Account

Ecommerce Platform

Ecommerce Platform project preview
Early wireframes and user flows

The Challenge

My Approach

Research

Facilitated contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

40% improvement in task completion. Since shipping, we've measured 300% faster task completion.

Ecommerce Platform

Shipping quality design requires collaboration and iteration. This piece explores how . The implications matter for teams and organizations.

The Thing

Whether you're designing a new feature, this approach resonates.